Riviera sign(s) going to the Neon Museum

Neon lovers everywhere should be happy to know that the  Riviera lettered sign has found a new home at the Neon Museum in Las Vegas.

Riviera letters



“We will be receiving several signs from the Riviera (although I can’t confirm which at this juncture) and that they have been fantastic and clearly mindful of the significance of the property and caring for it,” Neon Museum Executive Director Danielle Kelly says.

Hopefully, the Marge Williams designed sign that presided over the Paradise entrance to the hotel (and at one time graced the front of the hotel) will also find a home at the Museum.

Riviera sign Marge Williams

Riviera Liquidation Sale begins Thursday, May 14th

You can own a piece of the Riviera Hotel. 

National Content Liquidators will begin selling off everything from gaming tables to pool furniture to industrial mixers, room decor and everything-in-between Thursday, May 14. The sale begins at 9:00 am. Sale hours during the week and on Saturday are 9:00am - 7:00pm and on Sundays selling hours will be 10:00am - 5:00pm.

The entrance fee the first four days of the sale will be $10. Everything is being sold as is and no lay-aways or holds for pick up or returning with more cash will be honored. Cash, Visa, Mastercard and AmEx will be taken so leave those Discover cards at home.

No food or drink will be available inside the hotel so be forewarned.

Check the weather forecast and dress accordingly as the lines will be long waiting to get in to view and purchase the treasures.

Have fun and let us know what you buy!

Here is the Facebook page for NCL as they are having issues with their website:


Long Live the Riviera

She came to life in 1955 as the first high-rise hotel/casino on the Las Vegas Strip. Prior to the Riviera’s debut, Strip hotels were low-rise, garden style accommodations usually centered around the pool or the convenience of driving up and parking near your room.

The Riv was different. Rising nine floors up from the casino, nay-sayers predicted that the hotel would flop because people would never want to stay that high up above the casino.  They were quickly proven wrong. Entertainment director Maxine Lewis lured up and coming entertainer Liberace away from the Frontier with the promise of a bonanza of a paycheck, $50,000 a week for a two week stint. Naysayers again predicted financial ruin for the new hotel but again the Riv proved them wrong. Liberace wowed audiences and packed the showroom nightly during his debut at the Riv and in consequent returns.  Headliners up and down the Strip reaped the rewards as they all saw an increase in what hotels were willing to pay.

In addition to Liberace, she played home to Dean Martin (remember Dino’s Den and that wonderful neon sign) when he finally bid the Sands and the Rat Pack days behind, Debbie Reynolds and a host of entertainers during that classic era when Las Vegas was known as the Entertainment Capital of the World.

Her original mid-century modern bones tried to age as gracefully as they could. When she debuted, she was a mid-century modern dream come to life. With a price tag of $10 million, the hotel would have 291 rooms.

A block with banks of horizontal strip windows marked the center of the tower.  Wrap-around windows delineating the corners were added.  The contrasting elevator tower, with decorative gold buttons, definitely conjured up images of South Beach instead of the Southwest.  The various floors were named after French resort cities such as Cannes, Monaco and Nice.  The 9th floor was penthouse suites and housed a health club.

The pylon sign  (designed by Betty Willis) "skewered the thin porte-cochere like a toothpick through a cheese canapé" according to Alan Hess.  There was a second V-shaped marquee sign at the roadside entrance.

But from the beginning, the Riv had money problems that it never seemed to be able to outrun 

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