But no amount of cosmetics could make up for the neglect and the changing tastes.
The Riv has stood like the lady she is against the buffeting winds of change for years as she watched original hotel after original hotel fall to the wrecking ball.
And now word comes that Riv's days are coming to an end. The Las Vegas Convention and Visitors Authority, in need of land for expanding the already humongous Las Vegas Convention Center, has bought the land and the hotel. . No date has been officially announced for demolition though rumors of a summer demolition are running rampant.
When she goes, she will leave the Strip with only remaining original hotel still standing, the Tropicana which has been remodeled and vastly altered over the years.
Here is hoping the Marge Williams designed marquee sign once graced the front of the hotel and was moved to the Paradise Road entrance many years ago, finds a home at the Neon Museum along with some of the fanciful neon from the glass front facade.
The owners of the Peppermill right next door recently signed a 12 year lease with the owner of the land it sits on so for now, it would seem, the Peppermill is not in the sights of the LVCVA. Here's hoping.
So here's to the Riv. In her hey-day, she was a mid-century marvel of design and home to one of the funniest men who ever worked the Strip.
Vaya con dios, Lady Riv and thanks for the memories!